How to Create a High Conversion Squeeze Page
for Building Your Opt-in List

Copyright 2005 Bryan Doyle

Want to build a huge opt-in list to leverage your Internet marketing efforts but don’t know where to start?

The effectiveness in which you build your list will depend on the landing page that receives your traffic. The most effective kind of web page you could promote that will build your list the fastest is a squeeze page.

A Squeeze page is not merely a web page that provides a capture form. A squeeze page’s primary purpose is to capture the information of website visitors, mainly their name and email address.

The squeeze page is created to draw the focus and attention of the visitor to applying action to one thing, opt in to your list for more information. Once they are on your list you will have the ability to follow up with them on a later date and multiple times.

Some true squeeze pages have been known to have conversion rates of 30-60% and some even higher. The conversion rates mentioned here are the percentages of visitors that choose to opt-in to a mailing list by filling in the form fields available.

Now that we have clarified what a squeeze page is and its purpose, we can now go on to what factors are necessary for creating a high conversion squeeze page for building a list of subscribers.

The heading is the most important for it is the first contact point with your website’s visitors. This is where you must captivate them with an attention grabbing headline which will compel them to continue reading your text. Your headline must be clear of what you are presenting and your copy must connect with your visitors on an emotional level.

Benefit driven words are needed in your heading because your prospect will want to know how they are going to benefit. In other words, they want to know, what’s in it for them? Your Web site visitors will only continue to read on if they feel that you are offering something that can help them in some way or give them something they want.

The body text is also very important because this is where you compel your web site visitors to opt-in for more information. It is crucial to reveal to them how the product or service you offer can satisfy a need and desire such as help them loose weight, make more money or become more successful.

Your squeeze page is not going to be lengthy so you’ll want to focus on the top three to five things your market is hungry for and present to them the answer or solution that will satisfy their hunger.

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Bryan Doyle is an Internet Marketer and Publisher of AssociateWise – Online Marketing and Business Success Newsletter. To receive a wealth of valuable information including FREE powerful reports and ebooks for building a successful online business, visit his site here:
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